Generally speaking, a PhD personal statement which gets you through to the initial interview stage should answer the questions outlined below. However, you should always ensure that your statement is written with a particular focus on the candidate requirements, as outlined by each university or program.
Why are you interested in doctoral research in this field?
Where possible, try to avoid answering this question generically, and always keep your answer as academically relevant as possible. When explaining your interest, share the extent of the knowledge you have gained. Concisely, outline how your previous work and research have built the foundation for your interest and further study.
Why do you want to carry out your research at this particular university?
Before attempting to answer this question, conduct thorough research into the curriculums, facilities, equipment and projects the university has been or is currently part of. Be sincere in your answers but not overzealous in your flattery.
What strengths will you bring to the university and program?
As PhD programs can be highly competitive, the onus is on the applicants to stand out from the rest, especially if the research has pre-defined objectives and aims. To distinguish yourself from the other candidates, always use evidence to back up your proficiency and capacity to carry out the research. This can be achieved by highlighting relevant projects, such as essays or dissertations and mentioning other technical skills or experience.
Do you have any transferable skills?
Just as a PhD can allow you to obtain transferable skills, your transferable skills can secure your acceptance into a PhD program; relevant transferable skills could include project management, networking, and communication skills. Always back up any mention of your transferable skills with evidence of how you acquired these skills.
Does the PhD program align with your professional goals?
Not every PhD candidate knows which career path they want to take as they apply to a program, but even if you have a vague idea, this could demonstrate your dedication and commitment to the program and research.