Dr Caglar Bideci (FHEA)

Dr Caglar Bideci (FHEA) is a Lecturer in Marketing at the School of Business & Creative Industries, University of the West of Scotland, London Campus. Dr Bideci holds a PhD in Business Management (Swansea University) and delves into the intersection of marketing strategies and environmental responsibility, aiming to create a positive impact. Dr Bideci is a researcher and lecturer with a solid research background, has strong professional sector experience (over 10 years) and a high-quality teaching portfolio from three teaching environments (the UK, Türkiye, Morocco). He has published in high-ranking journals widely in the field of marketing, tourism and sustainable development and, specialises in a wide array of topics, with a particular focus on sustainability and enhancing experiences. He focuses on developing a career that combines teaching and research while maintaining interest in consumer experience & design, customer engagement, experiential consumption in popular culture, gender issues in marketing, and alternative hedonism.