MBA with Digital Marketing
Master Digital Strategy in 2024
Award
MBA
Duration
1 year
Study mode
Full time
Start date
January, May, September
School
School of Business & Creative Industries
Why study MBA with Digital Marketing at UWS London?
Learn from experts
Our inspiring team and esteemed guest lecturers bring a wealth of knowledge and global experience garnered from their extensive careers in both UK-based enterprises and across international markets.
Immerse yourself in the world’s capital
Live and study in London; one of the leading cultural, financial and cosmopolitan capitals of the world.
Build your network
Our alumni network spans across more than 100 nationalities, offering a dynamic platform for connections that can drive your career forward.
Exceptional career prospects
London is a global economic hub, which means there are abundant opportunities for professionals with various skill sets and backgrounds. UWS London careers department will help you to navigate the graduate job market during your studies and up to 2 years after you graduate.
Programme information
The MBA pathway programme has a number of core modules, which will enable students to lead from within through innovation and creative thinking, shaping them into a leader for the ever changing context of Business. The modules are interdisciplinary in nature enabling students to critically demonstrate and understand the integration of key business functions enhancing their ability to design and deliver effective organisation wide strategies across sections.
Students are required to complete three core modules: Fundamentals of Senior Management, The Strategic Manager and Professional Management and Research Skills.
Students undertaking the Digital Marketing Pathway will have to complete the two optional modules: Digital Marketing Strategies and Theoretical Perspectives in Digital Marketing.
At the dissertation stage there is an option of either the Strategic Business Project or the Developing Professional Practice module which will enable students to work with an employer on a project related to Leadership.
- Fundamentals of Senior Management (40 credits)
This foundation module provides learners with an understanding of the management functions and the principal internal and external environmental contexts of contemporary organisations, including the managerial and business context, within which businesses operate.
- The Strategic Manager (20 credits)
This module considers the role of managers in shaping and crafting strategy. Students will develop knowledge of strategy and strategic management, and explore the process of strategy development and how organisations might respond to factors that influence their intended strategies. - Professional Management & Research Skills (20 credits)
This module helps students to manage both their professional management and research skills through a Continuing Professional Development approach.
- Digital Marketing Strategies (20 credits)
This module is designed to provide students with practical experience in planning and executing digital marketing strategies by building on the theoretical concepts covered in the module “Theoretical Perspectives in Digital Marketing.” The focus of the module is on strategic decision-making and the development of effective digital marketing strategies. Overall, this module aims to equip students with the skills and knowledge needed to create and implement successful digital marketing campaigns. - Theoretical Perspectives in Digital Marketing (20 credits)
This module will provide a comprehensive and in-depth examination of digital marketing and its related fields, such as consumer behaviour, branding, marketing communications, and social media marketing.
- Option 1: Strategic Business Project (60 credits)
The Business project is theory based and can include the gathering of primary data. It challenges students to integrate their past learning from the previous stages of the MBA in a rigorous research project, which will be of value in better understanding a key business issue. In so doing, students will develop their knowledge and confidence in designing, developing, compiling and delivering strategic business projects. - Option 2: Developing Professional Practice (60 credits)
The Developing Professional Practice module is designed to put theory into practice within a real world setting across and within Sectors: local, national and global. The module will enable students to develop skills and knowledge, both specialist and transferrable, enhancing their employability. It will enable students to build networks by connecting and working with professionals in the industry.
Teaching & assessment
A recognised innovative feature of our MBA programme is the fact that it is supported by its own virtual learning environment – Aula which provides access to MBA core materials and allows students to study and interact online with their peers.
You will be taught a combination of:
- Lectures
- Tutorials
- Practical workshops
Learning and teaching:
- Scheduled learning: 48 hours
- Independent study: 152 hours
Assessment:
- Coursework assessment 100%
Assessment methods will include:
- Oral presentation
- Written reports
- Coursework
- Essays
- Case studies
- Posters
- Portfolios
20 credit module delivery methods:
- Lectures: 1.5 hours
- Tutorials: 2 hours
What is an MBA in Digital Marketing all about?
An MBA is a world-renowned and highly respected qualification. It equips you with the skills you need to work your way up from entry level into senior management roles in business by exposing you to all business functions including accounting, finance, marketing and human resources.
The MBA with Digital Marketing course at UWS London is a unique opportunity to master the foundations of business while also specialising in one of the world’s fastest growing fields — digital marketing.
In this course, you will learn about the integral, and ever-growing role of digital media in growing businesses. The rapid advancement of digital media over the last decade has revolutionised the way that companies understand and use marketing to attract customers. This has driven a surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area.
Digital marketing is starting to overtake more traditional forms of marketing such as TV advertising. With people now spending a quarter of their waking hours on their mobile device, brands now have unparalleled access to potential consumers on a daily basis.
Our MBA with Digital Marketing course will put you at the forefront of this rapidly moving global industry.
You will learn about:
- Business strategy – the execution of business strategy and how this creates competitive advantage, efficient governance in a digital world, and corporate social responsibility.
- Personal development skills – emotional intelligence, influencing skills, networking and leadership.
- Management skills – managing people, financial systems, operations and risks.
- Digital Marketing strategy – how to research, create and implement digital marketing strategies, understanding consumer behaviour, branding and customer communication across all channels:
- Social media marketing – the use of social media platforms and websites to promote your product or service.
- Search Engine Optimisation (SEO) – improving search engine rankings (i.e. Google or Bing) so that you generate more business through online searches.
- Pay-per-click (PPC) – paying each time a user clicks on your online ad as a way of driving website traffic, leads or sales.
- Influencer marketing – partnering with influential people so they can help promote your products or services.
- Email marketing – direct marketing to potential and existing customers through email such as newsletters, competitions, etc.
- Content marketing – creating valuable content to enhance customer experience and build brand loyalty.
Who is this programme for?
This course is aimed at students with an entrepreneurial mindset, and ambition to develop a successful career in business or digital marketing.
You will either have a degree or other professional qualification, or you may be a mature student with relevant work experience.
Where will this programme take me?
We launch you on your journey toward an influential career as an entrepreneur or as a leader in a world-class organisation. Arming you with the ideas, skills, experiences, and supportive community you need to succeed.
You will be able to grow the presence and impact of businesses around the world, create and implement strategic business and marketing plans, lead teams of professionals around the world and much more.
What could my career progression look like?
Pursuing an MBA in Digital Marketing can open up a wide range of exciting career opportunities.You will be able to enter a range of sectors around the world. Here’s a typical career progression path you can consider:
- Digital Marketing Specialist: Coordinates online campaigns, analyzes performance, and utilizes various digital channels to enhance brand visibility and engagement.
- Account Executive: Manages client relationships, develops and executes digital marketing strategies, and ensures campaign success and client satisfaction.
- Business Development Manager: Identifies new business opportunities, cultivates partnerships, and devises strategic initiatives to expand the client base and drive revenue growth.
- Entrepreneur: Identifies market needs, conceptualizes innovative digital marketing strategies or ventures, launches and manages businesses.
You will be able to enter a range of sectors around the world, starting your career as a Specialist progressing to an Account Executive and Digital Marketing Manager before working your way up to become a Business Development Manager, Chief Marketing Officer (CMO) or a Consultant.
What kind of companies could I work for?
Successful MBA with Digital Marketing graduates often go on to work in consultancy for companies such as McKinsey & Company and Accenture. You may choose to work in marketing departments in start-ups, SMEs before going on to work at larger tech companies such as HubSpot, Google or Amazon. Alternatively, you may decide to start your own business with the knowledge and experience you have gained from your MBA.
Forbes calculates that MBA graduates pay back their fees within about four years of graduating, and salaries are greatly enhanced by this qualification.*
Hear from our students
"Studying at UWS means gaining specialised knowledge, fostering personal growth, and preparing for a successful career in my chosen field."
Our facilities
Our modern London Campus is located in London Docklands, a one minute walk from East India DLR station. The campus is well connected and only a few stops away from the exciting city centre.
Our technology-rich campus with light and airy study spaces is the optimal place for learning, making international friends, and taking one closer step to your future career.
Learn more about our London Campus, the history behind it and what areas are nearby for you to explore as a student at UWS London.
Programme leader profile
Dr Melissa Kerr is the Programme Leader of the Masters of Business Administration (with pathways) within the School of Business and Creative Industries. She has worked as a lecturer in Higher Education on both undergraduate and postgraduate courses in the UK and Australia. Her areas of research and teaching include Change Management, Human Resource Management, Organisational Behaviour, Strategic Management and Labour History. Her research examined the impact of public employment services on labour market outcomes. Melissa completed her PhD at the University of Sydney in 2012.
Further information
To study a post graduate programme with UWS London, applicants are expected to hold at least an ordinary degree from a UK institution, or an equivalent qualification if the applicant has studied outside of the UK.
Applications are also welcome from individuals who do not meet the academic requirements for each programme but can demonstrate significant professional experience in a relevant field.
You will normally be expected to have at least one of the following:
- A degree awarded by an appropriate institution
- A postgraduate award (passed at an appropriate level)
- An appropriate professional qualification such as those from ACCA or CIMA
- Passed a Pre Master’s programme at relevant level
- Relevant work or professional experience
For further details, please contact one of our Admissions Officers.
For applicants whose first language is not English, the University sets a minimum English language proficiency level. The qualifications below must have been gained within two years of the start of your course.
| General English language requirements at UWS | International English Language Testing System (IELTS) Academic module (not General Training) |
| Test Minimum Requirement IELTS (International English Language Testing System) | IELTS Indicator Overall score of 6.0, with no less than 5.5 for each component |
| Cambridge Certificate in Advanced English (CAE) | Grade C |
| Cambridge Certificate of Proficiency in English (CPE) | Grade C |
| Cambridge English Level 2 Certificate in ESOL Int’l | Overall score 170 with no element below 163 |
| Cambridge AS and A Levels | Grade C or above |
| Trinity College London ISEII | Reading: Pass; Listening: Pass |
| ibTOEFL | 78; no sub-test less than 17: Reading: 17; Listening: 17; Speaking: 17; Writing: 17 |
| Pearson Test of English (Academic) | PTE Overall score of 59 with no element less than 59 |
| Password English Language test | Grades equivalent to CEFR B2 for entry at L9 entry and above. Password scores of 6.0 or higher |
| LanguageCert International ESOL | B2 Communicator pass/Communicator High Pass (postgraduate applicants at 6.0) |
| Oxford International English Language Level Test (ELLT) | Overall 6, minimum 5.5 in all skills. Must be at a minimum of B2 and equivalent to IELTs of 6. |
| Skills for English (SELT) | Overall 6, minimum 5.5 in all skills. Must be at a minimum of B2 and equivalent to IELTs of 6 |
UWS London provides a comprehensive range of student services dedicated to supporting you at every stage of your academic journey, ensuring your success and well-being throughout your studies.
- Careers & Placement
- Academic Support
- Counseling & Wellbeing
- Student Union
- Free trips and events with TEG Club
Tuition fees
MBA with Digital Marketing
Discovering your path to academic excellence begins with a simple enquiry. Dive into our simple application guide, created to guide you on every step of the journey. Yet, should you like personalized support or seek inspiration from our experienced advisors, look no further than The Education Group London (TEG London). As the trusted and exclusive service partner of the University of the West of Scotland’s London Campus, TEG London is here to support your academic goals and streamline your application process. Reach out today, and let’s embark on this transformative voyage together.
Apply now
Ready to kickstart your journey with us?
Applying is simple with our online application system! But before you dive in, make sure you meet our entry requirements and have all your documents in order. Need a bit more info or some guidance? Reach out to us, and one of our friendly admissions advisers will be happy to help.
Remember, our programme usually don’t have a set closing date, but they fill up fast! So, don’t wait too long – apply early to secure your spot.
Let’s make your academic journey extraordinary together!
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Application guide
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