Why study MBA with Luxury Branding at UWS London?
Global Hub of the Luxury Industry
London is world-renowned for being the home to many prestigious luxury brands, fashion houses, hotels and retailers. Students can easily access diverse array of luxury boutiques, flagship stores, and fashion events, providing students with practical exposure to the industry and an understanding of global luxury trends.
Rapidly growing industry
This course provide you with a global perspective on consumer behaviour, market trends, current issue on sustainability, cultural nuances and new trends, allowing you to cater better to diverse audiences.
An MBA equip you with a significant boost to your career, opening up to advancement to managerial level
Become part of a global network of MBA alumni
The MBA Pathways program has a number of core modules, which will enable students to lead from within through innovation and creative thinking, shaping them into a leader for the ever changing context of Business. The modules are interdisciplinary in nature enabling students to critically demonstrate and understand the integration of key business functions enhancing their ability to design and deliver effective organisation wide strategies across sectors.
Students are required to complete the following three core modules:
- Fundamentals of Senior Management (40 Credits)
- The Strategic Manager (20 Credits)
- Professional Management and Research Skills (20 Credits)
Students undertaking the Luxury Branding Pathway will complete the following modules:
- Luxury Brands Management (20 credits)
- Marketing of Sustainability Luxury (20 credits)
At the dissertation stage there is an option of either the Strategic Business project or the Developing Professional Practice module which will enable students to work with an employer on a project related to Leadership
- Strategic Business Project (60 credits)
- Developing Professional Practice (60 credits)
The Business project is theory based and can include the gathering of primary data. It challenges students to integrate their past learning from the previous stages of the MBA in a rigorous research project, which will be of value in better understanding a key business issue. In so doing, students will develop their knowledge and confidence in designing, developing , compiling and delivering strategic business projects.
The Developing Professional Practice module is designed to put theory into practice within a real world setting across and within Sectors: local, national and global. The module will enable students to develop skills and knowledge, both specialist and transferrable, enhancing their employability. It will enable students to build networks by connecting and working with professionals in industry.
A recognised innovative feature of our MBA programme is the fact it is supported by its own virtual learning environment – Moodle which provides access to MBA core materials and allows students to study and interact online with their peers.
You will be taught through a combination of:
- Practical workshops
Learning and teaching
- Scheduled learning: 16%
- Independent study: 84%
- Coursework assessment 100%
Assessment methods will include:
- Oral presentation
- Written reports
- Case studies
What is an MBA with Luxury Branding all about?
An MBA with Luxury Branding course is a specialised program that focuses on the strategies, principles, and techniques involved in creating and managing luxury brand identity. It aims to provide students with a comprehensive understanding of the luxury industry, consumer behavior, brand management, marketing, and communication specific to luxury goods and services.
The course covers topics such as supply chain, retail strategy, service design, omni-channel marketing and communications. It also explores emerging trends in the luxury industry and understanding the production and consumption of luxury product. Studying luxury branding can provide you with the skills and knowledge to create, position, and maintain these premium brands, thereby exposing you to unique marketing strategies, product development techniques, and brand experiences that can be applied to other industries.
This MBA course analyses the principles and strategies involved in the development and positioning of luxury brands. You will learn to rationalise and understand the methods used in luxury business models that have achieved profitability. The module also develops awareness of the complex issues involved in the luxury sector and will encourage students to critique and assess how luxury brands challenge the established rules of marketing in their attempts to build brand equity.
Where will this course take me?
Completing a luxury branding course can take you into various exciting career paths and industries that focus on luxury products and services. There is a growing demand for professionals with specific expertise in luxury branding. The luxury industry also provides you with the opportunity to explore new and emerging definitions of luxury.
This MBA prepares you for managerial roles in the luxury brand industry and helps you develop your skills in enterprise and leadership in this growing industry. Graduates can find employment such as luxury branding, marketing, merchandising, retailing and distribution, where you would oversee the operations of high-end brands.
An MBA in luxury branding can equip you with entrepreneurial outlook to start your own luxury brand or business. You would have an understanding of the industry’s nuances and the necessary business insight to succeed.
Who is this course for?
This course is for you if…
- You are interested in understanding and working in luxury goods and service industry
- You are already in a professional role in the fields of marketing, advertising, brand management, production and distribution, or retail management
- You have an entrepreneurial mindset aiming to create your own luxury brand
- You already have an undergraduate degree or another professional qualification
- You have relevant work experience that you can reference during the course
You should hold an honours degree or equivalent (minimum 2:2 classification) or a bachelor’s degree with significant and relevant work experience. You will normally be expected to have at least one of the following:
- A degree awarded by an appropriate institution
- A postgraduate award (passed at an appropriate level)
- An appropriate professional qualification such as those from ACCA or CIMA
- Passed a Pre Master’s programme at relevant level
- Relevant work or professional experience
Where candidates do not meet the standard entry requirement, they must demonstrate that they have sufficient relevant professional or practice-based experience to undertake their chosen programme of study. They may be admitted to the programme at the discretion of the programme Admissions Officer/Programme Leader.
For applicants whose first language is not English, the University sets a minimum English language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training)
- Overall score 6.0
- No sub-test less than 5.5
Common equivalent english language qualifications
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
- CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
- CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
- Trinity College London Integrated Skills in English: ISEII with the minimum of a Pass in all sub-tests
- PTE Pearson Academic English: An overall score of 59 to 64 with no element below 59 (for programmes that require IELTS 6.0 with no element below 5.5). An overall score 65 to 75 with no element below 65 (for programmes that require IELTS 6.5 with no element below 6.0)
- TOEFL IBT*: 78; no sub-test less than 17
For further information on English Language qualifications accepted click here.
For applicants who do not meet the minimum English language requirements above, there is an option to apply for the pre-sessional English language programme combined with chosen degree programme. Find out more here.
1 Year – Full-time
Intakes in January, May and September
Apply now through our online application system. Before applying, you should check that you meet our entry requirements, and you should have all your supporting documents ready.
The first step is to create a profile. Then, after submitting your completed application, you will be required to upload your supporting documents listed in our documents checklist page.
Most courses don’t have a formal closing date, but they will close when they are full; apply early to avoid disappointment.
Alternatively, if you would like further information or guidance, enquire with us to speak with one of our admissions advisers.