Why study MBA with Luxury Branding at UWS London?
Learn from experts
Our inspiring team and esteemed guest lecturers bring a wealth of knowledge and global experience garnered from their extensive careers in both UK-based enterprises and across international markets.
Immerse yourself in the world’s capital
Live and study in London; one of the leading cultural, financial and cosmopolitan capitals of the world.
Build your network
Our alumni network spans across more than 100 nationalities, offering a dynamic platform for connections that can drive your career forward.
Exceptional career prospects
London is a global economic hub, which means there are abundant opportunities for professionals with various skill sets and backgrounds. UWS London careers department will help you to navigate the graduate job market during your studies and up to 2 years after you graduate.
The MBA Pathways program has a number of core modules, which will enable students to lead from within through innovation and creative thinking, shaping them into a leader for the ever changing context of Business. The modules are interdisciplinary in nature enabling students to critically demonstrate and understand the integration of key business functions enhancing their ability to design and deliver effective organisation wide strategies across sectors.
Students are required to complete the following three core modules:
- Fundamentals of Senior Management (40 Credits)
- The Strategic Manager (20 Credits)
- Professional Management and Research Skills (20 Credits)
Students undertaking the Luxury Branding Pathway will complete the following modules:
- Luxury Brands Management (20 credits)
- Marketing of Sustainability Luxury (20 credits)
At the dissertation stage there is an option of either the Strategic Business project or the Developing Professional Practice module which will enable students to work with an employer on a project related to Leadership
- Strategic Business Project (60 credits)
or
- Developing Professional Practice (60 credits)
The Business project is theory based and can include the gathering of primary data. It challenges students to integrate their past learning from the previous stages of the MBA in a rigorous research project, which will be of value in better understanding a key business issue. In so doing, students will develop their knowledge and confidence in designing, developing , compiling and delivering strategic business projects.
The Developing Professional Practice module is designed to put theory into practice within a real world setting across and within Sectors: local, national and global. The module will enable students to develop skills and knowledge, both specialist and transferrable, enhancing their employability. It will enable students to build networks by connecting and working with professionals in industry.
A recognised innovative feature of our MBA programme is the fact it is supported by its own virtual learning environment – Aula which provides access to MBA core materials and allows students to study and interact online with their peers.
You will be taught through a combination of:
- Lectures
- Tutorials
- Practical workshops
Learning and teaching
- Scheduled learning: 48 hours
- Independent study: 152 hours
Assessment
- Coursework assessment 100%
Assessment methods will include:
- Oral presentation
- Written reports
- Coursework
- Essays
- Case studies
- Posters
- Portfolios
Delivery methods for a 20 credit module
- Lectures: 1.5 hours
- Tutorials: 2 hours
What is an MBA with Luxury Branding all about?
An MBA with Luxury Branding course is a specialised program that focuses on the strategies, principles, and techniques involved in creating and managing luxury brand identity. It aims to provide students with a comprehensive understanding of the luxury industry, consumer behavior, brand management, marketing, and communication specific to luxury goods and services.
The course covers topics such as supply chain, retail strategy, service design, omni-channel marketing and communications. It also explores emerging trends in the luxury industry and understanding the production and consumption of luxury product. Studying luxury branding can provide you with the skills and knowledge to create, position, and maintain these premium brands, thereby exposing you to unique marketing strategies, product development techniques, and brand experiences that can be applied to other industries.
This MBA course analyses the principles and strategies involved in the development and positioning of luxury brands. You will learn to rationalise and understand the methods used in luxury business models that have achieved profitability. The module also develops awareness of the complex issues involved in the luxury sector and will encourage students to critique and assess how luxury brands challenge the established rules of marketing in their attempts to build brand equity.
Where will this course take me?
Completing a luxury branding course can take you into various exciting career paths and industries that focus on luxury products and services. There is a growing demand for professionals with specific expertise in luxury branding. The luxury industry also provides you with the opportunity to explore new and emerging definitions of luxury.
This MBA prepares you for managerial roles in the luxury brand industry and helps you develop your skills in enterprise and leadership in this growing industry. Graduates can find employment such as luxury branding, marketing, merchandising, retailing and distribution, where you would oversee the operations of high-end brands.
An MBA in luxury branding can equip you with entrepreneurial outlook to start your own luxury brand or business. You would have an understanding of the industry’s nuances and the necessary business insight to succeed.
Who is this course for?
This course is for you if…
- You are interested in understanding and working in luxury goods and service industry
- You are already in a professional role in the fields of marketing, advertising, brand management, production and distribution, or retail management
- You have an entrepreneurial mindset aiming to create your own luxury brand
- You already have an undergraduate degree or another professional qualification
- You have relevant work experience that you can reference during the course
Course leader profile
Dr Melissa Kerr is lecture in the School of Business and Creative Industries. She has worked as a lecturer in Higher education on both undergraduate and postgraduate business course in universities in both Australia. Her areas of research and teaching include change management, HRM, organisational behaviour, strategic management and labour history. She completed my PhD at the University of Sydney in 2012. Her research examined the examined the impact of public employment services on labour market outcomes.
Further information
You should hold an honours degree or equivalent (minimum 2:2 classification) or a bachelor’s degree with significant and relevant work experience. You will normally be expected to have at least one of the following:
- A degree awarded by an appropriate institution
- A postgraduate award (passed at an appropriate level)
- An appropriate professional qualification such as those from ACCA or CIMA
- Passed a Pre Master’s programme at relevant level
- Relevant work or professional experience
Where candidates do not meet the standard entry requirement, they must demonstrate that they have sufficient relevant professional or practice-based experience to undertake their chosen programme of study. They may be admitted to the programme at the discretion of the programme Admissions Officer/Programme Leader.
For applicants whose first language is not English, the University sets a minimum English language proficiency level. The qualifications below must have been gained within two years of the start of your course.
General English language requirements at UWS: International English Language Testing System (IELTS) Academic module (not General Training):
- Overall score 6.0
- No sub-test less than 5.5
Common equivalent English language qualifications
All stated English tests are acceptable for admission for both home/EU and international students for this programme:
- CAE (Cambridge Certificate of Advanced English): 176 overall; no sub-test less than 169
- CPE (Cambridge Certificate of Proficiency in English): 176 overall; no sub-test less than 169
- Trinity College London Integrated Skills in English: ISEII with the minimum of a Pass in all sub-tests
- PTE Pearson Academic English: An overall score of 59 to 64 with no element below 59 (for programmes that require IELTS 6.0 with no element below 5.5). An overall score 65 to 75 with no element below 65 (for programmes that require IELTS 6.5 with no element below 6.0)
For further information on English Language qualifications accepted click here.
For applicants who do not meet the minimum English language requirements above, there is an option to apply for the pre-sessional English language programme combined with chosen degree programme. Find out more here.
UWS London provides a comprehensive range of student services dedicated to supporting you at every stage of your academic journey, ensuring your success and well-being throughout your studies.
- Careers & Placement
- Academic Support
- Counseling & Wellbeing
- Student Union
- Free trips and events with TEG Club
Tuition fees
MBA with Luxury Branding
2024/25
UK (excluding Scotland)
£15,500
International (including EU)
£15,500
Discovering your path to academic excellence begins with a simple enquiry. Dive into our simple application guide, created to guide you on every step of the journey. Yet, should you like personalized support or seek inspiration from our experienced advisors, look no further than The Education Group London (TEG London). As the trusted and exclusive service partner of the University of the West of Scotland’s London Campus, TEG London is here to support your academic goals and streamline your application process. Reach out today, and let’s embark on this transformative voyage together.
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Ready to kickstart your journey with us?
Applying is simple with our online application system! But before you dive in, make sure you meet our entry requirements and have all your documents in order. Need a bit more info or some guidance? Reach out to us, and one of our friendly admissions advisers will be happy to help.
Remember, our courses usually don’t have a set closing date, but they fill up fast! So, don’t wait too long – apply early to secure your spot.
Let’s make your academic journey extraordinary together!